Loca on the Frio

Welcome to the crazy loca life!


Loca on the Frio is a great ladies' boutique in Concan with both a laid-back atmosphere and a high-energy vibe! Their ultimate goal is to boost the confidence of their clientele, with outfits and accessories that work in all situations from casual to formal. Beyond that, they have a gorgeous collection of jewelry, from Native American designs to turquoise and other funky options. Their Hill Country section is a showcase for locally-produced wares, including foods, coffees, and other gift ideas, with new items arriving daily! Loca on the Frio is open Monday to Saturday 10 AM to 6 PM, and Sunday 11 AM to 4 PM.